Digital companies have been disrupting Consumer businesses for years. But, traditional companies are making a strong comeback. NorthBay is helping organizations create enhanced direct-to-consumer pathways to market, utilize digital avenues to cultivate customers directly and through their channels. A cognitive supply chain balances supply and demand, streamlines warehousing, and improves logistics. With NorthBay, you can navigate business upheavals and become more agile, modern, and resilient.